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Phoebe's avatar

Would be interested to know your thoughs/data on what's trending vs what people are actually wearing and buying. You metion skinny jeans becoming popular again but for me it feels like most people wear mid rise skinny or straight leg jeans. As someone who lives in a smallish town, I rarely see people wearing these seasonal trends unless they then become a staple/reoccurring. Is there a difference between what people are searching for vs actually buying as well? Really interesting article :)

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Irene Kim (김애린)'s avatar

FWIW, I just moved to Paris and I’ve noticed quite a few stylish locals wearing them. I’m specifically keeping an eye out on skinny jeans bc I’m curious too!

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Stephanie Miller's avatar

Interesting! Curious to know your thoughts why certain items keep coming back despite the almost pushback against them (like saying Uggs are out but keep rising in popularity)?

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SCREEN SHOPPING 🛒 🛍️'s avatar

I think part of that earlier excitement comes from the way brands plan their calendars. Collections drop way ahead of the actual season, and people want to be the first to get their hands on them — to “innovate,” to be the one setting the trend rather than following it. Plus, those first drops often sell out quickly since they act almost like a test run of the season’s products, which makes them feel even more coveted.

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Haute Copy's avatar

I've been on team bring back skinny jeans for the LONGEST time! xoxo

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Feather Pillows's avatar

is it possible to pull real online purchase data to find out what people actually buy instead of just talking about?

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Antonia Bentel's avatar

As a v right brained woman who could not for the life of her understand how data / math / numbers could be interesting, you never cease to amaze me in proving exactly how!!!! Can’t wait to wear my When Harry Met Sally sweaters x x

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Marls's avatar

I really liked this post and your analysis. I been thinking of studying data and statistics for fun and I feel line this is a sign of the universe to do it.

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