Some Fashion Trends Are Groundbreaking And Some, Like Florals For Spring, Are Not

Here's what using data to decode them can tell us, anyway.

The interesting thing about using data analytics to understand fashion trends is it can give you the ability to decode what, regardless of what people might be saying, is actually and objectively popular.

For example, two weeks ago I posted that one of the most notoriously controversial fashion trends of the last decade, skinny jeans, were rising in popu…