data, but make it fashion | Substack

Recent posts

Why Are Google Searches For "Romance" So High Right Now?

Analyzing the rise of romance and what it could mean for fashion in 2026.

Feb 2

Yes I Am Still Thinking About Ralph Lauren's Fall 2026 Menswear Collection, Thanks For Asking

Some thoughts on the first menswear runways of the year, and what they can tell us about where fashion is headed in 2026.

Jan 22

Am I Dreaming Or Are Some Luxury Fashion Prices Actually Kind Of Decreasing?

While high prices are everywhere in luxury fashion, it's not all that it seems. Plus, some thoughts on whether a new Fendi baguette has entered the…

Jan 14

May I One Day Have A Glow Up As Good As What Jonathan Anderson Is Doing For Dior

Taking a data-driven look at the new Dior, six months since Jonathan Anderson's debut.

Jan 6

I Wrote Some Code 2 Analyze The Fashion Brands That Defined The Year And Here Is What I Found

Sharing some insights on what fashion brands (objectively) had a great year.

Dec 28, 2025

Ah Yes, The Light At The End Of The Simple And Bland And Monochromatic Fashion Tunnel

Reflecting on fashion this past year, and where it looks like we might be headed in 2026.

Dec 19, 2025

data, but make it fashion

data, but make it fashion

Using data to decode fashion and luxury trends, brands, and culture. Plus some fashion commentary in between.

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