I Wrote Some Code 2 Analyze The State Of Luxury Fashion Right Now And Here Is What I Found

The (fashion) data doesn't lie.

Back in December, as 2025 was coming to a close, I published an analysis of which fashion brands defined the year, and how. You might remember that Loewe was the fan favorite, as its online coverage last year was around 48% more positive versus its competitors, on average. Or, that Prada was the most consistently loved brand, with its average popularity seeing the lowest variance from month to month. Or, that Saint Laurent was the brand who saw the biggest growth in popularity from January to December, with a 258% increase. Woah.

You can read the whole thing below:

I Wrote Some Code 2 Analyze The Fashion Brands That Defined The Year And Here Is What I Found

You might also recall that 2025 was a Pretty Big Deal for fashion. Last fall, we saw a great reshuffling of creative directors across some of fashion’s biggest brands. Household-names from Gucci to Chanel to Balenciaga to Dior showed off their first womenswear runway collections under new creative directors, giving a glimpse into where they—and fashion at large—would now be headed. Finally, it felt like the rest of the industry could stop holding its breath, waiting in anticipation.

Today, halfway through 2026, it feels like the fashion industry’s pace is somewhat picking up. Yes, there is still a lot of restraint and minimalism out there. And, the pendulum isn’t swinging back from the “quiet luxury” that dominated fashion the past couple of years and back to bolder, louder styles quite as quickly as maximalists would hope. But, hey, at least the pendulum is moving, and it is hopeful to see some of the luxury industry’s struggles finally begin to recover.

With most pieces (read: creative directors) of the luxury fashion puzzle now in their right place and settling in, it’s certainly interesting to take a look at how brands, six months into the year, fit into fashion’s new landscape. So, I did what I always do and turned to data and analytics for the answer, as well as to help contextualize what the industry really looks like today. Let’s get into the numbers.