It's Not Quiet Luxury, It's Not Loud Luxury, But Some Third Other Thing
Stuck in between quiet and loud luxury, fashion right now is getting very preppy. But why? And how did we get here?
HISTORICAL CONTEXT: THE QUIET LUXURY CRAZE
It’s the Spring of 2023, and quiet luxury is quickly becoming the biggest fad in fashion. The Succession series finale, in all its Loro-Piana-glory, is about to air. Sofia Richie’s Hotel du Cap-Eden-Roc wedding is dominating social media. Hermès’ Birkin bags — logo-free and hard to get — are more popular than ev…
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