Another Paris Fashion Week Has Come And Gone And Here Are Some Things That Objectively Happened

Analyzing the sophomore collections from Chanel, Dior, Loewe, and Balenciaga, and what they can tell us about luxury fashion today.

Alas, another Paris Fashion Week has come and gone. And this one had big shoes to fill, as last season we saw several creative director debuts across some of fashion’s biggest brands, from Chanel to Dior to Balenciaga to Loewe. And that's not even naming them all.

So, last season, where we saw a first glimpse of this new, luxury fashion landscape, was Pretty Exciting. This latest season, however, where we saw the sophomore collections at these brands and thus an additional insight into what their future might hold, was also quite significant. And, could confirm any assumptions of where we thought the industry would be headed in 2026, versus where it actually is.

So, similarly to how I analyzed the big creative director debuts from last Paris Fashion Week, I pulled online press articles and their sentiment surrounding four of this season’s runway collections—Chanel, Dior, Balenciaga, and Loewe. To understand, six months since their debuts, not only how they’re resonating with consumers, but also what they could signal about luxury fashion’s current landscape. Here’s what the data has to say.

CHANEL: IT’S BUZZIER THAN EVER

First, the brand who had the strongest reach this fashion month (or, who saw the largest amount of published online articles and press) was Chanel. Matthieu Blazy’s Chanel has seen around twice as much online coverage this month versus the other brands on average. That’s a lot of buzz.

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Of course, this might not seem so surprising. Chanel was also the most talked about show last season and, as I noted then, it’s not particularly groundbreaking that bigger, household-name brands see the strongest reach.

But that’s not to diminish the data, either. Not all big brands see such an impact across mass consumers following their runway collections (as we’ll discuss later in this article). Matthieu Blazy’s Chanel runways, then, are certainly good at getting people—both within the fashion industry and otherwise—excited and talking.

Not to mention that much of the press surrounding Chanel this month wasn’t necessarily about the brand’s latest runway collection, but about how Matthieu’s first Chanel collection had hit the stores and was causing quite the craze. Much of it, actually, is already sold out.

So, there you have it—more data points on how strongly this new era at Chanel is resonating with consumers. And how, ultimately, among a sea of many buzzy creative director debuts, Matthieu’s Chanel is certainly standing out as one that’s working really, really well.

DIOR: MAKING ITS MARK

Next, we have Dior, who has certainly been winning over consumers with every additional collection ever since Jonathan Anderson showed his first, menswear runway for the brand back in June. This season, we saw his second womenswear collection for Dior, and people (objectively) loved it.