May I One Day Have A Glow Up As Good As What Jonathan Anderson Is Doing For Dior

Taking a data-driven look at the new Dior, six months since Jonathan Anderson's debut.

One of the most highly anticipated events in the fashion world of 2025 was Jonathan Anderson’s taking over Dior. After months of waiting and speculation, in April it was announced that Anderson would be the creative director of Dior menswear, and later in June that he’d be taking over all of Dior. Menswear, womenswear, and couture.

This was certainly no small announcement. Jonathan would be following in Maria Grazia Chiuri’s footsteps, Dior’s womenswear creative director for nine years, who quadrupled revenues during her tenure. But, Jonathan’s bar was actually set higher than that—he would become the first person after Christian Dior himself to oversee Dior completely, designing around 10 collections every year. Whoa.

However, the fashion industry had faith in Jonathan Anderson. He had, after over a decade at Loewe, transformed the brand from one only a few knew how to pronounce to one of fashion’s household names. He grew Loewe’s annual revenues to around $1 billion. He set the standard for how luxury fashion brands should connect with people on social media (remember that viral Loewe tomato bag?), and generated an endless lineup of buzz-worthy campaigns.

So, excitement for Jonathan taking over Dior was high, and rightly so. Now, six months after his debut, I was curious to analyze his impact at Dior thus far, and what it really looks like to bring a big, beloved, luxury brand into a new era. Here’s what the data says.

THE DEBUT…

Let’s go back to June of 2025, at Paris Menswear Week, where Jonathan Anderson showed his first collection as creative director of Dior. It was certainly the talk of the month.