Data, But Make it Fashion explores the fashion industry and cultural trends through the lens of data and analytics, decoding what’s *objectively in style. Plus, some general fashion commentary in between.

Whether you work in fashion or are just fashion-obsessed, here’s your dose of insights on what’s shaping the industry today.

Founded and run by Madé Lapuerta. Data, But Make it Fashion has been featured and cited in Vogue, Vogue Spain, ELLE, The Business of Fashion, and The Wall Street Journal.