Data, But Make it Fashion explores the fashion industry and cultural trends through the lens of data and analytics, decoding what’s *objectively in style. Plus, some general fashion commentary in between.

Whether you work in fashion or are just fashion-obsessed, here’s your dose of insights on what’s shaping the industry today.

Founded and run by Madé Lapuerta.

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Using data to decode fashion and luxury trends, brands, and culture. Plus some fashion commentary in between.

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Just a girl analyzing fashion. Using data & analytics to decode what’s *objectively in style, plus some general fashion commentary in between.