Some Issues That Sometimes Happen When Using Data Analytics To Understand Fashion Trends and Brands

Unpacking some flaws of data science, and how they show up when analyzing fashion, too.

In the years I’ve spent using data and analytics to measure fashion trends and brands, it’s been an interesting challenge to apply something as numerical as data science to an industry that is incredibly artistic and subjective.

However, while data analytics is certainly a more objective, numbers-based space than fashion and design, there are actually m…