data, but make it fashion

data, but make it fashion

In Defense Of The Loud And Obnoxious Logo

Following an era of "quiet luxury" and rising conservatism in fashion, I have a confession to make: I love a good logo. And here's why.

Jul 28, 2025
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After years of analyzing trends on Data, But Make it Fashion, I’m surprised at how logos—an integral part of modern luxury fashion—are still such a divisive topic. Some people love them, some people hate them, some people really love to hate them. But it’s very hard to get people to agree on logos and their place in luxury fashion today, or what it shou…

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