data, but make it fashion

data, but make it fashion

In Case You Don't Think Technology Is A Creative Field

Debunking some assumptions about technology and computer science.

Dec 04, 2025
∙ Paid

Computer science today can certainly feel like it revolves around the “tech bro”. This archetype can make an already heavily male-dominated space feel even more exclusive, due to the distinct idea of who a “tech bro” is. Or, who it is not. Many imagine coders as men in casual hooded sweatshirts and a simple pair of jeans. Or, much thanks to Steve Jobs, black Issey Miyake turtlenecks and New Balance sneakers.

This archetype, and the assumption that it is the ideal profile required to succeed in computer science, can discourage prospective students who do not fit its requirements from pursuing technology. I certainly didn’t feel like computer science was something I could be good at.
Never mind that, as I’ve previously written, sticking out from “tech bros” can actually be an asset in technology. But let’s continue.

However, such assumptions are not only misleading with regards to who can succeed in computer science, but also about what the job actually entails. Let’s get into it.

TECH WASN’T ALWAYS THIS WAY: A BRIEF HISTORY LESSON

Even though computer science today is heavily male-dominated—around 80% of software engineers identify as male—it wasn’t always this way. Actually, computer programming originated as a female-dominated field.

In the 50s and 60s, women were seen as naturals in computer programming. Female candidates were considered to uniquely possess qualities required to succeed in coding, such as precision and attention to detail. In fact, many of the software engineers behind the Apollo missions that put men on the moon were women.

@databutmakeitfashion
DATA, BUT MAKE IT FASHION on Instagram: "some context on how wo…

But, once it became clear there was value and money in software, it was rebranded as engineering and, over time, shifted to become a male-dominated space.

Keep reading with a 7-day free trial

Subscribe to data, but make it fashion to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2026 Data, But Make it Fashion · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture